Pricing

Simple, flat pricing

One price per plan, no per-contact fees. Your bill stays the same whether a reel gets ten comments or fifty thousand, so going viral never turns into a surprise invoice.

Annual billing saves up to 38%
Free

Run real auto-replies, free forever. No card.

$0 /mo
Free forever · no card
  • 1 Instagram account
  • Comment-to-DM + story replies
  • 1,000 auto-DMs / month
  • 3 keyword triggers
  • Basic analytics
Max

For high-volume creators, coaches, and brands.

$24 /mo
billed $288/yr · Save 38%
  • 5 Instagram accounts
  • 100,000 auto-DMs / month
  • Everything in Pro
  • Viral-spike overflow queue
  • Team access
  • Priority support

Free forever plan. No credit card. Cancel anytime.

Flat vs per-contact

Why flat pricing wins the month you go viral

ManyChat bills by active contact, so the cost climbs with every new person who comments. We charge one flat price. Here is the same reel on both.

What you pay forComment Auto ReplyManyChat
Pricing modelFlat monthly pricePer active contact, plus overage
A viral reel with 50,000 new commenters, that monthAbout $24 flat (Max)About $2,400 (Pro)
Free tier1,000 auto-DMs / month25 active contacts
Comment-to-DM included Included free Included, then metered

ManyChat's $2,400 is its Pro plan ($29) plus 47,500 contacts over the cap at $0.05 each, from its published per-contact pricing. See the full comparison.

Pricing questions

What people ask before they pick a plan

The honest version, including what counts toward your limit and how cancelling works.

Yes, and it runs real campaigns. The free plan covers one Instagram account with comment-to-DM and story replies, 3 keyword triggers, and 1,000 auto-DMs a month, with no credit card required. You can watch DMs fire before you ever pay. Paid plans add more accounts, higher monthly limits, the follow gate, email capture, and full analytics.

One private reply sent to one person counts as one auto-DM against your monthly limit. We count messages sent, not contacts stored, so the same follower commenting on three posts is three DMs, not a recurring monthly charge. There is no per-contact fee and no overage bill if a reel takes off, your limit simply resets each month.

Yes. Use the Annual and Monthly toggle above to compare both. Annual is billed once a year and works out to a lower effective monthly rate, saving up to 38% versus paying month to month. You can move between them, and any change applies from your next billing period.

Yes. There is no contract and no cancellation fee. You can drop back to the free plan or cancel a paid plan whenever you like, and you keep access through the end of the period you already paid for.

Two things make this low risk. First, the free plan lets you run a real campaign before you spend anything, and you can cancel anytime. Second, because this is an iOS app, purchases are handled through the App Store, so any refund request goes through Apple's standard refund process rather than through us.

Free forever plan. No credit card. Cancel anytime.

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